Directions for using Panagenics ILLUMINATION clarifying shampoo


  • 1. Thoroughly wet the entire animal’s coat.
  • 2. Apply a generous amount of Panagenics IILUMINATION shampoo starting at the tail and moving forward toward the head. As a general rule, max. 4oz will cover an animal up to 50 lbs. Above 50 lbs use max. 8oz. Thoroughly massage the shampoo over all areas of the animal, in particular the haunches and front leg pits. Exercise care not to get any shampoo in the eyes, ears, nose, or mouth of the animal.
  • 3. Immediately rinse the animal thoroughly, no waiting time necessary. Rinse until the coat is squeaky clean.
  • 4. A mist of Panagenics hydrating spray.
  • 5. Dry the animal by any preferred method.


Before step 6 you need to be 100% sure that the coat is completely dry all the way down to the skin! If you want to be 100% sure you wait 24 hours.

  • 6. Apply Panagenics conditioner to maintain the coat as you use to do normally. (use both hands, massage it on the hair all the way down to the skin and a brush to distribute easier)

The goal to be achieved is a result that all previous remnants of hair products (shampoo etc.), mineral deposits (rain or regular water), unnatural oils, dirt, debris, and a variety of stains (urine and saliva) will be dissipated. The coat is now thoroughly cleaned, clarified and fresh, we have now a so called zero measurement. The two most common reasons for wanting this clean/fresh start are recognizing past mistakes and secondly, really see the difference when you switch between two brands of cosmetics.

It is very important you start or continuing feeding the coat with Panagenics conditioner after you have used the Panagenics IILUMINATION shampoo.

When the coat is 100% dry the cuticles will be lifted up and ready to soak up the conditioner to feed the follicles of the coat so it resumes a healthy pH balance and get the apple cider vinegar, Epson salt and all other high quality ingredients back into the coat. When the coat is not 100% dry the cuticles will lay down flat and the conditioner cannot enter into the follicles of the coat.

Usage directions:

Have you ever used any products out of our Panagenics Line?

NO: Before you start using any product out of our Panagenics Line (step 1 conditioner, step 2 shampoo and step 3 hydrating spray) start with Panagenics IILUMINATION shampoo,
your zero measurement, follow the above steps.
Repeat every 4 to 6 weeks to maintain the optimal results of the condition of your dog’s coat.

YES: Start at any desired moment your zero measurement, follow the above steps,
Repeat every 4 to 6 weeks to maintain the optimal results of the condition of your dog’s coat.